Snow Joe
  • General Application
  • Hoboken, NJ, USA
  • Full Time

Are you ready to GO WITH JOE? Snow Joe + Sun Joe, a rapidly growing lawn and garden tools company, has an immediate opening for a CONTENT MARKETING SPECIALIST at our corporate headquarters in Hoboken, NJ. In this role, you will be directly responsible for developing and implementing engaging marketing and communications content across all digital channels and will collaborate with the Senior Digital Marketing Specialist to track, analyze and optimize the performance of all digital marketing campaigns to drive growth of our eCommerce D2C website (snowjoe.com) and our various online marketplaces (i.e. Amazon, Walmart.com, Homedepot.com, etc.) You are a creative marketing and communications professional with strong copywriting skills and demonstrated expertise crafting impactful digital content that speaks to the right audience and converts to sales. You are well-versed in SEO best practices and SEM strategies and can utilize such knowledge to optimize all digital content and campaigns to meet performance goals and maximize ROAS. You are also a team player who can successfully partner with the digital marketing specialist to glean valuable insight into marketing analytics and campaign performance and make necessary adjustments accordingly. Moreover, you understand and value that you do the best work not when working alone, but also when you synergistically partner with other teammates throughout our organization, including those working in the IT, Art + Design, eCommerce, and Data Team departments.

Key Responsibilities:

  • Conceptualize, research and contribute a minimum of five (5) blog posts per week to align with marketing and SEO strategy
  • In conjunction with multimedia designers and art directors, develop and produce engaging video content (visual shot list, audio where applicable, and onscreen text) as part of "JOE IN THE KNOW" video series for distribution via Facebook video, YouTube video channel, and snowjoe.com blog
  • Partner with UI/UX designers, software developers and quality assurance team to improve user experience and conversion on snowjoe.com
  • Generate video content that aligns with overall brand and marketing strategy for distribution via Social/Ad platforms
  • Support in the development of product or brand specific landing pages on snowjoe.com
  • Generate and conceptualize engaging content (organic and paid) aimed to grow social fan base across all social media channels
  • SEO Copywriting for snowjoe.com collection pages and individual product detail pages, including drafting buyer's guide that is search engine optimized to improve keyword specific rankings in the SERPs (branded and generic)
  • Support Senior Digital Marketing Specialist to continuously evaluate and improve Product Health of webpages on snowjoe.com
  • Social community growth and management across all channels, i.e. liking comments, engaging with fan base, liaison with customer service department as needed to remedy specific product or customer-related issues
  • Partner with Art/Design teams to schedule and develop Social Media calendars (content ideas, copy/captions, hashtags etc.)
  • Brainstorm, Create and Execute eCommerce Live Streaming programs for D2C sales through Facebook, Instagram and 3rd party tools
  • Partner with Art/Design teams to schedule and develop Live Streaming calendars
  • Social management through 3rd party tools such as HootSuite, Curalate etc.
  • Integrating and updating user generated content on snowjoe.com in a seamless manner that helps drive sales and improve ROI
  • Further develop and update Content Style Guidelines for Snow Joe + Sun Joe
  • Generating and managing content for marketing promos across various marketing channels; conduct post-mortem analysis of content for each marketing campaign; review and tweak subsequent campaigns as needed; conduct A/B testing, geo-segmentation based on seasonality of Snow Joe + Sun Joe product catalog
  • Innovate and implement new content ideas and strategies to grow marketing customer base
  • Draft and distribute press releases announcing new product launches, companywide events, and other company newsworthy announcements
  • Conduct outreach to current list of social media influencers and work to grow influencer community; vet influencer blogs to acquire valuable backlink opportunities and improve SEO
  • Assist in the review of all marketing collateral and assets to ensure brand standards are maintained and aligned with intended use, strategy, and content style guidelines
  • Prioritize and manage competing tasks
  • Prepare data and review continually to improve campaign performance
  • Work as part of a team to contribute ideas and improve overall digital marketing strategy
  • Serve as main point of contact with third party software implemented on snowjoe.com; work with IT department to manage project implementation of new integrations on snowjoe.com
  • In conjunction with the digital marketing specialist, prepare and present to management monthly analysis of digital marketing campaigns across all channels; assess what's working and what's not from an SEO, PPC, email marketing, social media marketing standpoint; make suggestions to improve in each respective area and maximize ROAS

Qualifications:

  • Degree in Marketing/Communications or related field preferred
  • 2+ years of marketing/advertising support
  • Excellent writing and grammar skills; ability to write clearly and concisely with minimal editing and improve on content written by other team members
  • Ability to adapt writing style to fit audience (i.e. capture tongue-in-cheek, playful, witty tone + voice of the Snow Joe + Sun Joe brand for snowjoe.com yet adapt a more formal tone for company communications)
  • Proficiency in Microsoft Office
  • Proficiency in Adobe Creative Suite
  • Strong knowledge of SEO best practices and PPC strategies
  • Proficient with Google Analytics
  • Proficient with Social Media management tools
  • Shopify Plus or other eCommerce platforms experience a plus
  • Experience preparing and managing social media content calendar
  • Experience preparing and managing digital marketing calendars
  • Strong attention to detail
  • Ability to manage projects, see them through to completion, and meet tight deadlines

Snow Joe
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